Craft your narrative

Command Attention | Create Impact | Shape Perception

I’m Toni Purry,

and I’m glad you’re here.

I believe every leader and every brand has a story worth telling, and when told with clarity and conviction, doors open, opportunities multiply, and impact expands.

For over a decade, I led a boutique PR agency that didn’t just create campaigns, we crafted stories that moved entire markets. Working with luxury travel and lifestyle giants like Marriott, InterContinental, Hyatt, and Hilton, we generated billions of impressions through story-first strategies that earned industry awards and, more importantly, real results. This experience taught me something crucial: the right story, told the right way, doesn’t just capture attention, it creates lasting change.

Today, I channel that same market-moving expertise into something more personal and powerful. I help visionary companies, values-led organizations, and leaders like you discover and amplify your most compelling narrative. When you work with me, you’re not just getting communication coaching, you’re getting the strategic storytelling approach that built billion-dollar brand awareness.

Whether you’re preparing for a high-stakes presentation that could define your career, building a spokesperson bench that positions your organization as an industry authority, or developing a keynote that doesn’t just inform but transforms your audience, I provide the tools and training that ensure your story doesn’t just reach people, it moves them to action.

The life-changing power of owning your story demonstrates that when you step fully into your narrative, you don’t just change your own trajectory, you create permission for others to do the same.

For nearly three decades I have been in the business of shaping narrative and providing the Narrative Advantage to both organization and individuals. This work has not only been a business, but a calling. It would be my honor to help you shape yours.

The Power of a Winning Story

My team used to say, “Toni doesn’t want diamonds, she wants office bling,” and they weren’t wrong. As a lean, but bold team, we often outshined agencies ten times our size, winning against industry giants such as PlayStation and Toyota. Earning 50+ industry awards proved that story-first strategy, fearless creativity, and relentless drive will consistently exceed desired outcomes.

Gracing the pages of O, The Oprah Magazine, not once but twice, as part of a national campaign spotlighting women making smart moves remains one of my most meaningful milestones.

I’ve been tapped by esteemed institutions and brands—including Melinda French Gates’ Pivotal Ventures, UCLA, T-Mobile, Mercedes and the iconic Tournament of Roses Association—to elevate their voices with stories and messaging that don’t just land but resonate deeply. The results have been highly impactful and I feel like I am only getting started.